A bridal gown or dress is the piece of attire worn by the bride at her wedding ceremony. Bridal gowns are dictated by colors, fashions and styles of the day along with the religion, culture and tradition that the bride belongs to that dictate how the gown or dress is to be fashioned. In Western cultures, white symbolizes purity and the color was made popular during the Victorian Era, but in the Eastern cultures, red is often the color to symbolize good luck and auspiciousness.
The decision about bridal gowns follows immediately after a date has been picked for the wedding, even before the list of invitees have been drawn up and invitations printed. Probably the venue takes a minor priority over the wedding dress. Shopping for wedding wardrobe not only means the bridal gown but also dresses for close family and those members that are part of the wedding entourage.
Among the women of the family, checking out the trends, styles and fashions of the season is uppermost along with fabric and cuts that are most in vogue. A great way to save on expenditure and huge costs involved in choosing the fabric, having it designed and tailored etc. is to look at seasonal sales and discount offers from retailers if a wedding is around the corner. The price of clothes, jewelry and accessories can sometimes amount to half of the expenditure of the entire wedding itself.
World over, wedding exhibitions bridge the gap between designer brands and readymade outfits for those who wish to make wedding shopping an experience to connect with designers who are not 'main street' brands but are quite a force to reckon with. Wedding exhibitions provide the perfect platform for them to exhibit their creativity and also network with brides and wedding planners under one roof, to showcase not only fabrics, cuts and designs for bridal gowns and dresses but also event planning, catering, travel etc.
Such wedding exhibitions also bring together jewelers, photographers, shoe designers, make-up artists, invitation card designers and printers etc; in fact, it becomes a very productive shopping effort to co-ordinate designs, themes and other factors that are essentially required to plan a wedding.
The color trends of bridal gowns also vary with seasons and with fashion styles that are predominant around the time. Just as neons were in fashion some time ago, a shift has occurred to pastel shades this season. Introducing new cuts, designs and combinations with variations in pastel shades also give brides the opportunity to 'stand out' on their wedding day instead of being 'part of the pack' that follows given trends. Even among fabric choices, lightweight fabrics such as lace, organza, chiffons etc. embellished with stones and crystals or just cut to show the exquisiteness of the fabric far outweigh heavy satins with layered cuts that add to the weight of the bridal gown.